This weekend, I had a customer ask for Ocean Salt. "Well, we have sea salt, " I began, trying to ease the correction in there gently. I practically heard the Whoosh of it going over her head.
"No, I need Ocean Salt," she insisted. "It's a coarse grind."
I felt like asking if she had any particular ocean in mind, but even I thought that might be taking sarcasm to an unhealthy level.